The Perfect Menswear Store Blueprint

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Complex Original

Image via Complex Original

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You can sit on the Internet all you want, doing market round-ups of "The Best Oxford Cloth Shirts, 2007-2009," posting selfies in your new dad jeans until your thumbs fall off, but you're never really going to make your mark on the illustrious world of menswear unless you claim some IRL territory, stick your custom made boro flag in the ground and open up a store. You're probably thinking, "But I have NO FUCKING CLUE HOW TO OPEN OR OPERATE A LEGITIMATE BUSINESS ENDEAVOR." Do you really think anyone in fashion even knows what a profit and loss statement is? C'mon homie, you're better than that. At the very least, we definitely are, which is why we're here to lay out blueprint plans on you.

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Music

Hip-hop music playing way too loud is pretty much your catchall. If your neighbors can’t spit Magna Carta Holy Grail front to back like they were Memphis Bleek, then you're not doing it right. Just kidding, that album is trash. But definitely not kidding about the loud hip-hop. People shouldn't be able to ask you or your employees any customer service questions whatsoever.

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