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deus ex

Acronym Helped Update A Video Game Character’s Coat

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Fri, 04.24.15 at 4:39pm

If you were like me in high school, you didn’t take your eyes off the TV and didn’t move your thumbs from the analog sticks of your Xbox controller, all the while sipping Mountain Dew. I played a hell of ...

blake lively

Blake Lively Wears 14 Different Outfits In 48 Hours, Is The G.O.A.T.

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Fri, 04.24.15 at 4:22pm

Blake Lively is a good looking human being and, fortunately for us, she’s been putting herself in front of the camera a ton lately in the promotional push for her new flick,¬†Age Of Adaline, a movie about a woman who ...

applewatch

Four Pins Presents Honest Unboxings: Apple Watch

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Fri, 04.24.15 at 2:47pm

A Four Pins original video series. ...

shayne oliver

Shayne Oliver, Hood By Air Designer, Former Raver, Lover Of JNCOs

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Fri, 04.24.15 at 12:03pm

Over the past year or so, fashion has really embraced the EDM scene. While purists might point out the distinct difference between rave life and EDM life, it’s always fun to hear what designers were into when they were young ...

bapelead

Scene At: BAPE NYC 10th Anniversary Party

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Fri, 04.24.15 at 11:10am

Ape shall turn up with ape. ...

handsome men

Handsome Men Are Less Likely To Get Hired, But Don’t Worry, You Should Be Fine

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Thu, 04.23.15 at 1:48pm

A recent study has found that while handsome men are more likely to succeed in just about every area of life, they are at a distinct disadvantage when it comes to the hiring process. It’s called “beauty bias” and it ...

macklemore

But What If Macklemore’s Next Album Is Actually Good, Though?

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Thu, 04.23.15 at 11:16am

I’m pretty sure you weren’t allowed to be a music blogger in 2014 without writing at least one thinkpiece about Macklemore. I should know, having written three particularly acidic articles about him, one of which involved me calling up a ...

Tshirt-Big-Mac-0-861x572

Live That Burg Lyfe With McDonald’s x Colette

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Wed, 04.22.15 at 2:12pm

Remember when McDonald’s kind of killed it with its Big Mac attack clothing line a few weeks ago? That shit was wildfire. Well, the Golden Arches is jumping back into the clothing game with a limited edition capsule collection that ...

playoffslead

The Official Four Pins NBA Playoff Power Rankings

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Wed, 04.22.15 at 12:07pm

The NBA playoffs are in full swing as I’m sure you’ve heard from your mildly racist coworker, Phil, who insists college basketball is better because they try harder. Listen, Phils of the world, college basketball is a dope way to ...

brain activity

Shopping Designer Gear Is Messing With Your Brain

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Wed, 04.22.15 at 10:59am

We’ve all had this experience before when we come across an extremely nice piece of clothing. Our brain reacts and trying it on feels as good as finishing a five mile run does. It’s fucking incredible, even if the price ...