20 Things We Learned About Being Cool From Supreme’s First 20 Years

Whether you hate 'em or love 'em, Supreme is probably the most important streetwear label to exist over the past 20 years (sorry, Bape stans). Through careful attention to detail, authentic street-inspired roots and, sure, a heavy dose of luck, Supreme is probably the only brand around today that is actually deserving of their "cult-like" descriptor. No other brand can trigger the type of emotional response that Supreme can, mostly because no one is as super fucking cool as Supreme. From the quality of their designs, to their high-profile collaborations, Supreme has not only survived, but thrived during its 20 years because of their untouchable reputation, a topic we here at Four Pins have discussed at length. So, on their 20th anniversary, as we reflect on their past, and speculate on their future, what can we learn about being cool from the brand that seems to do it so effortlessly?

16 Responses to “20 Things We Learned About Being Cool From Supreme’s First 20 Years”

  1. stfumikep

    “From the quality of their designs” pump the fucking brakes Woolf and pull Supreme’s cock out of your mouth.

  2. BenFLocka

    being cool has nothign to do with being a dickhead… who the fuck likes dickheads?

  3. NMC

    Honestly, all these things could be said about Bape…and Bape is pretty far from being cool right now.

    • Golf Wang

      Fuck BAPE, I don’t even know how can they still be in business with their obvious AF1 rip offs.

  4. tony

    gotta say i’ve been to the supreme store in NYC and they’re not THAT dickish. i walked in, dude gave me a head nod, and i looked thru some shit. Not quality service but from the way the internetz talk about em you’d think they were straight up throwing shit at people.

    • elmr

      Agree, I was in the London store a couple of days ago and the staff seemed really chill. There was a small line before I could get in and when it was my turn the dude who stood by the door thanked me for waiting and welcomed me. I was really surprised since everyone always say what dicks they are!


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