Woolrich Woolen Mills is one of those brands I fucking love always and forever. Mark McNairy’s approach at WWM has been different from Daiki Suzuki’s, but I like it. McNairy is almost at his most subtle with his Woolrich work, which, I know, is a relative concept when it comes to McNasty. Taking cues from ‘30s and ‘40s American motorsport culture, the F/W 2013 collection features a ton of tweed and tailed sportswear. Be happy because that means all that Dust Bowl-era gear you’ve been extremely bullish on will probably still be relevant. Be bummed when your mom thinks it’s just Woolrich and subsequently buys you a grip of gross flannels from Marshalls.
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