You already know This Is Not New is fuckin' EATING off that Murder Paris money now that the dust has settled from the fashion parody T-shirt apocalypse. And TINN apparently put that cash to good use, having just unveiled a range of apparel for the Spring/Summer 2013 season. Sure, the clothes are solid and all, but what we really like are the very 4Pinz-approved names for their products, namely all that "cozy boy" shit. You see, This Is Not New's deep Internet roots mean they hold a much less self-serious idea of what a brand should be and that alone is reason enough to mess with the gear, which, yep, happens to be equally on point with their sense of humor.
