As menswear bloggers, we're contractually obligated to talk about hypebeasting and its various forms. We answer the tough, life-changing and metaphysical questions, such as, "What is hype?" And, "What makes someone a hypebeast?" And, "I kawp, therefore I am?" We're also kind of obligated to put on our bros in blogging over at Complex Style, so that's exactly what the fuck we're going to do. They just dropped some illustrated knowledge, showing you the evolution of this mythical, swag-based being over the course of the past 10 or so years. Be sure to click on over to see just how we got from the early 200s OG Sneakerhead to 2013's Rebloggable Street Goth. Science is fucking crazy!
