What The Hell, Nike Just Dropped The Red Octobers

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Complex Original

Image via Complex Original

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So, what the fuck. After so much fuckery surrounding the release of the Nike Air Yeezy 2 "Red October", from it's initial sighting last year to Kanye's departure from Nike to sign with Adidas, all the way through to Nike's fake out in December, we were certain that these sneakers would never debut. But, out of nowhere, Nike decided to go full Beyonce and drop the kicks randomly. Yes, they sold out instantly even if the site still shows sizes 9 and 10 are available.

Why would Nike do this? Maybe to avoid an insanely hyped online release, but to drop them out of nowhere is still kind of a dick move. Is this whole thing just a troll? Some people on Twitter seem to think so.

 

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