C'H'C'M' Launches In-House Line

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Complex Original

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C'H'C'M', low-key one of the best shops in NYC, has finally posted up its in-house line that's been teased for the past several months. If you've been to C'H'C'M' just once, you know that the brands the store carries are clean, well-constructed and offer something a bit different from the typical menswear retailer. For the store's new in-house line, it teamed up with some of the brands it stocks on a regular basis, like Mackintosh and Death To Tennis, to put together a wide-ranging selection of pieces that could function as your entire wardrobe this fall. Pants, shirts, shoes, outerwear, sweaters, gloves, hats, a backpack—it's all there. For some people, the collection might be too simple, too plain, but if you know the shop and how it reflects its owner, Sweetu Patel, you'll understand the brilliance here. The Loro Piana Storm System jacket from Mackintosh might be the number one stunner, so much so, in fact, that I was immediately inspired to boot up some Big Tymers on Spotify and get my motherfucking roll on. But everything here should be on your radar. The knits are ace, the band collar oxfords border on perfection and Sweetu even got Drake's to reach into the archives to bring back a retired pattern for an exclusive reversible scarf. The entirely of C'H'C'M's in-house line is available online right now.

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