Here's Part I Of 'Sold Out'

Inside the underground economy around streetwear's biggest brand

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Complex Original

Image via Complex Original

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Complex dropped the trailer last week to get the streets fiending for it and now, to start the week off right, we have the first part of 'Sold Out.' This first part is 13 minutes, meaning the whole shebang is about an hour long. That's some real, true, gritty journalism right here. Everyone knows that the resale game with Supreme is next-level and now we have an inside look at the world. In this installment, resellers and non-reselling Supreme customers, editors, writers and more weigh in on what makes Supreme so desirable and worth the 1,200% markup that resellers charge for the goods. Take a look at part I above and stay tuned for the rest of the series to drop over the next few weeks. 

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