Part III of 'Sold Out' is here for your enjoyment. This one focuses on how Supreme resellers choose what to buy from the releases based on how the market reacts to seeing leaked photos or the shots of the new collections. They know what will resell for the most money so that they aren't stuck with stock and losing money on the product. More than anything, it's an instinct to know what's going to sell out quickly. Everyone knows that box logos sell out immediately, so it's pretty likely they'll also fly off the shelves at resale prices as well. It also touches on artist Barbara Kruger as the inspiration for the brand's infamous bold type face on red background look. Watch Part III above and stay tuned for the final installment tomorrow.
