25% The Clothing Itself, 75% Social Media Impact

A.P.C.—you know, the reason we were talking to that French guy last week—just dropped this coke white denim jacket. I know some of you are going to be butthurt by the $280 price tag on this shit, but that's just music to my ears because it means more delicious influence pie for me. If 2013 taught me anything (albeit, not much), it's that buying clothes is probably only 25% about the clothing itself, and 75% social media impact. If you're buying something just to wear it for yourself because you "like the way it looks and fits" then you're ass backwards, fam. If the garment doesn't lend itself to a black and white photo of the tag, followed by a one word caption then you might as well have just wiped your butt with the cash.





3 Responses to “25% The Clothing Itself, 75% Social Media Impact”

  1. connor

    Glad someone knows whats up. Keep in mind, that, before i set trends in any A.P.C junk, it has to be approved by a rapper thats super relevant, but only with the ‘in crowd’ like me and soulja, preferably one with >3 proper nouns in his name, has to have a logo, but only one that can easily be drawn on to my white t-shirts, and only have storefronts in challenging architectural spaces in post-industrial cities, like Atlanta, cincinnati, calgary, or Atlanta.

      • connor

        oh but i wish. in fact, the closet ian connor and I have ever been related was my suggestion to serve kale-sweet potato puffs in the style of ian’s dreads in Supreme stores.


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