Robert Geller makes cool clothes for dudes that I have to assume are a little weird, and I say that in the best way possible. Take the IT guy at your office that actually isn’t a stereotype of an IT guy at all: he dresses fairly well, does normal shit like get hammered with you at office functions and does a good job of ignoring his daily responsibilities. It's just that every so often he lets out a small detail of his life that is equal parts cool and, well, weird. Like, he’ll invite you over to play video games and smoke and shit and his apartment will have a corner full of aesthetically unique houseplants. When you point it out, he’ll remark that he just likes how they freshen the air. Since he is a normal dude he’ll have on jeans and a sweatshirt. Except his sweatshirt will be made of a mohair blend for no reason and he’ll casually work into the conversation how he has inexplicably amassed 78,000 frequent flyer miles.