Adidas Premiers Their Latest Sneaker, The Pure Boost

Take a look at the Adidas Pure Boost, the newest style from a label that is slowly but surely clawing its way towards the forefront of "good sneaker design" and "relevance." The Pure Boost utilizes an almost Y-3 Qasa sole (which in and of itself is kind of a Roshe Run sole) with an upper silhouette reminiscent to that of a Nike Free. OK, so maybe Adidas is just steez biting Nike's whole shit, but you can't argue with the results. The suede heel is also a nice touch, elevating these from simply a performance shoe to something slightly cooler than that. Additionally, HYPEBEAST sat down with James Carnes, Adidas's Global Creative Director, to discuss the new style, of which I admittedly didn't read that much of because all you really need to know is that this shoe looks good. The Adidas Pure Boost sneaker drops May 14 on the brand's online store.