I'm no denim head, but I'd like to believe I know a thing or two about cool guy jeans because I write for Four Pins and I'm supposed to know about shit like that. Having first heard of Edwin a couple of years ago, I thought, "This is a really fucking weird name for a Japanese label," but never asked any questions because Japan is weird like that. Turns out Edwin is an anagram for denim with the "m" inverted. WHOA, RIGHT? If that's not some super cool guy Illuminati shit that proves Rihanna is Satan, then I'm not sure what is. And it might just be reason enough for you to grab this floral denim shirt without asking any questions to avoid a certain, mysterious death.