Concepts x Red Wing Is Not Basic

Boston-based Concepts is back with a new collaboration because that's kind of their thing, this time with "OH U LYKE MALEWEARS 2?" boot purveyor Red Wing. And yes, much like the New Balance 996 video we brought you yesterday, this is just a pretty standard factory video where disembodied hands used machinery and manage to somehow not chop their own fingers off. But there's actually two videos, the first of which shows the tanning process of the red and navy leather that goes into the collaborative boots. Also, instead of the expected vague acoustic guitar track typically used in these types of videos, there's a stock hip-hop beat that might actually be able to hold your attention for longer than 16 seconds. It's that attention to detail, as well as the uniquely crafted leathers for this project, that make these a Red Wing boot that is surprisingly not basic. The boots drop November 23rd.



  • Guest

    Insane quality.

  • Anthony Sykes II

    well one dude has a mean bloody bandage on his thumb. May have barely dodged a finger chopping.

  • TJay

    Dude with the bloody bandage is real as fuck

  • John Scott