Favorite Branding Strategies

I really like these Palace fleece crews, but I can’t really tell you why, which highlights my shortcomings as a writer more than any problems with the sweatshirt. I guess it’s because they're so simple and gray and have nice, smaller logos. Small embroidered logos on crew necks are one of my favorite branding strategies. Make an embroidered box logo and my inner hypebeast may just have me thinking about waiting in a line. Don’t lose any sleep over it though, my inner lazy piece of shit wins most of those internal struggles. And that's why I'm safely ensconced in my couch most days.