Flying Under The Thirst Radar

I don't much about New Zealand except for the fact that they shot Lord Of The Rings there. That alone makes the entire country pretty okay in my book. I also know it's like a 20 hour flight to get there, so fuck that noise. But most of what I know about New Zealand comes from the I Love Ugly, a brand that has been serving up contemporary, unique sportswear (note the poopy butt pants) ,while flying under the thirst radar of all you beasters. For March, the label has dropped a new capsule collection of spring weight parkas. The Englishmen print jacket is a personal favorite, if only because I would want people to ask me about it. Then I could tell them I got it during an intense trip of self-discovery in New Zealand and, as with everywhere I travel, I discovered some really dope jackets.