The Anatomy Of A Supreme Drop

As much as Supreme's been arguably the most consistent streetwear brand during their illustrious 20 year history, they have changed. They've grown, they've become more popular, and they've even lost a bit of their skateboarding roots. But all of that is okay because, at the end of the day, the one thing they haven't lost is customers. Every Thursday at Supreme is a sort of a mini-holiday, as fans line up for whatever new T-shirt, hoodie or sneaker is dropping, but when a new collection is released it's a full-blown celebration.

The question everyone always has when they see the long lines, starting on Lafayette St., often wrapped around two corners onto Crosby, is: Who the hell are all these people and why aren't they at work? We wanted delve into that more than anything, so we posted up outside the store yesterday during the S/S 14 collection release and turned the camera on those who make up the cult of Supreme.