Michael Williams fanboys, rejoice! The Pop Up Flea is returning to NYC this weekend. For those who are not familiar with the annual retail experience, The Pop Up Flea is a 3 day shop which showcases a list of brands specially curated by Michael Williams and Randy "All Navy Blue Everything" Goldberg. This year, the venue has shifted to 82 Mercer Street in SoHo—the belly of the proverbial menswear beast—while the list of brands is bigger, longer and more uncut than ever. We'll be dropping by to touch a whole bunch of shit from brands like New Balance, Schott, Isaora and Carson Street Clothiers. And we'll sure as shit be guzzling free booze to ensure drunk shopping optimization.
At this point, The Pop Up Flea is basically another excuse for dudes like us to stand around and bullshit/day drink while on code red thirst alert as if Tommy Ton was live streaming the event directly to his Tumblr. And while we have no idea if Tommy will be there or not, our boy George Elder will in fact be on the ground firing off shots, so wear your dopest alphet.
If you're not able to make it this weekend (or you simply don't live in NYC), take solace in knowing that starting December 6, you will be able to shop the flea online at East Dane, the recently launched menswear offshoot of ShopBop.