Kate Spade Swagger Jacks Saturdays NYC

Have you heard about the strongest branding maneuver of 2012? (Saint Laurent who?) A clear message was blasted from the rooftops and across the Interwebz: KATE SPADE GIVES ZERO FUCKS. Launching this spring is the new brand Kate Spade Saturday. Wait, really? Saturday? There was definitely some low level designer named Clark in a meeting earlier this year that said, "Hey guys, don't you think this is a little close to GQ Best New Designer In America brand/store/cool guy hang out Saturdays NYC? Our use of solid colors and bold sans-serif font for the branding seems actually almost identical. ALSO, THEIR SHOP IS LITERALLY 0.2 MILES AWAY FROM OUR FIRST STORE IN SOHO. I WALK BY IT EVERYDAY ON MY WAY TO WORK." Everyone sat around the table for a moment, and then they all started laughing. Clark was subsequently fired. KATE SPADE MAKES CLOTHES FOR WOMEN. KATE SPADE MAKES CLOTHES FOR ANY DAY OF THE WEEK INCLUDING, BUT NOT LIMITED TO, SATURDAY. KATE SPADE WILL DO WHATEVER THE FUCK IT WANTS. Clearly menswear marginalization is not going to end anytime soon. Inspired by this exciting new brand, we've come up with some other brands for KS to roll out next year that will be sure to get the ladies excited and are in no way, shape or form inspired by anything else in the current men's clothing retail landscape.

Kevin Burrows is a creative director, photographer and writer living in Los Angeles. See his collection of products here and follow him on Twitter here.

  • haha

    Menswear marginalization?? Give me a freaking break and get over yourselves men

    • Dahveed

      This was a lazy move, and they deserve to be called out for it. You don’t see other companies dropping the “S” from an existing, popular company and calling it a day. Building a brand that has buzz and worth in the clothing industry is not something that is done easily, and they should have known better.

      • http://gabyrippling.tumblr.com Gaby

        “Saturday” is hardly a novel word that Saturdays came up with on its own. In fact, Columbia Sportswear and LLBean both have Saturday sub-labels.

  • http://muedefaulsiechend.tumblr.com/ Carl

    Trademark infringement suit pending

  • Ralph

    #menswear geeks are amazing. Since when does Saturdays NYC own the name Saturday! Maybe they should of thought of a more proprietary name for their company. What a ridiculous argument.

    • David

      It isn’t only the name, Ralph, it’s branding. If they had come out with a lattice framework with daffodils, it might make sense. This is just…really?!?

  • http://www.saturdaygroup.com Jorge
    • http://www.saturdaygroup.com Jorge

      Been around wayyyy longer than Saturdays Surf brah.

  • Josh

    Can’t stand Saturdays clothes. Let alone now they think they own the word Saturday…c’mon lets wake up.

  • goldenmoral

    What KS did is totally despicable…
    It is not always about being right (KS will probably win the lawsuit) but about doing the right thing and having some integrity…
    As a designer (it happened to me numerous times) it is very frustrating if your designs get ripped off by larger companies…
    If the new brand name is allowed by the courts, you can steal any idea I guess..
    Bad karma for KS