The New Rules Of Streetwear

Streetwear, much like life itself and your girl's mood, is always in flux. In recent years, the landscape of the industry has shifted decisively in the direction of high-fashion, pushing its skateboarding and hip-hop roots to the background (if not forgetting them completely). That means that you, as an up-and-coming creative, need to change with the times if you want to be successful, lest the game pass you by all together. And, let's be honest, individuality is severely overrated. Rules and boundaries exist in the first place because they keep everyone on the same page. In turn, this makes products, like, wayyy easier to sell to a gullible consumer base. That's exactly why we've conveniently outlined the "New Rules Of Streetwear"—the new standard of best practices and hype that will set you off on the road to riches and make you a streetwear gawd in no time flat.