Supreme x Champion’s Branded Content

All-over logo is the new all-over print. Take notice. Pay homage (the NYT already has). Get in while the getting is hot.

Call it high-fashion. Call it street fashion. Call the overt new logoization (a word I just made up) the perfect backlash to #menswear 1.0 and the bullion of basics at Uniqlo.

Logos, ultimately, are important for status marking. As a kid, you wouldn't have been in the wrong for tossing the Stride Right canvas skippies mom gave you when you realized all the cool kids had Chucks. Similarly, your plain crew neck didn't compete with the dude next to you who had a sweet little "C" hot pressed to his sleeve. Brands cycle. And, those markers of good, better, and best vary from era to era. However, in 2013/14, the makers of mid-90s cool are returning and your connoisseurship must be tight.

For instance, you could cop some Todd Snyder x Champion. Don't. Spotted on the street, Snyder's bathhouse version of classic Americana is two grades below the Fordham Road approved boxy cut of Modell's purchased Big C hoodies. While the garms are good, the cultural association fails. Champion is more gold grills than leather jump ropes.

On the 12th, Supreme goes ham with Champion and the key quartet of sweatsuit colors: black, grey, navy, and yellow. The sweats are cut like the shit worn in 1991/2. The all-over logo is straight 2013. Fall in line, this is the FUCKING ZEITGEIST. Nostalgia is only ok when dressed in contemporary brashness and IDGAF attitude. Wearing this will remind anyone who visited Snyder's pop up that they are behind the damn times. And, after all, reminding other people that they are inferior is the only reason you read this site in the first place.

  • Pipe Beast

    Might as well say ‘idiot’ all over the thing.

    This represents everything wrong with the hypebeast, blind label loving mentality (even if champion and supreme are more affordable brands)
    The idea behind this has folded onto itself.

  • Pizza Party

    Nick’s explanation makes some sense for sure.
    Props for the breakdown.
    However, who would really be comfortable wearing this in public?
    These are hypebeast pajamas for long Sundays of Call of Duty.

  • 92

    looks like something ud find at a thrift shop near the hood

  • theletterman

    Champion. As in I just scored 40 to win the state title son. Now I’m wearing Champion to the after party as I win my next title. Your girlfriend son. I’m sweating her wearing sweats son. You got cut in JV son. Best branded content. Ever!