The Faux Disinterest Of Baldwin Spring/Summer 2014

Baldwin, a small, little menswear brand based out of Kansas City, that's not so small and little anymore thanks to their recent GQ Best New Menswear Designers in America nod, just released their S/S 14 lookbook. While starting solely as a denim brand, Baldwin has since moved into a full range of apparel, most of which fall into the sweet spot I like to call "really nice clothing for pretending you don't care about menswear." The Faux Disinterest genre is all about acting like you don't even have dope shit. "Oh, this 'KC' tee? Whatever, man. I just found it in my bottom drawer."