Visvim And Hiroki Expand Into Womenswear

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How many profiles can be done on Hiroki Nakamura and visvim? Well, the number continues to grow with this Business of Fashion story as the company starts its foray into womenswear.

The piece starts with some history on Hiroki and his love of old world manufacturing, which may be the most well-documented obsession in menswear today. That love stems from a time when his mother forced him to purge his closet of old clothes and he found himself wondering why he kept certain things. To him, some pieces were made with care, while others were not and the ones that struck a chord with him were made before 1960. In that vein, Nakamura opts for the same old world processes when he designs visvim's current products. While tanning technology can have hides done in a single day, he prefers vegetable tanning that takes two weeks. That same old school process runs throughout visvim's offerings.

When it came to finally starting his own company in 2001, he began with footwear and the now legendary FBT. After the shoes proved to work, he moved into clothing. Complex's own Jian DeLeon contributed some gushy quotes and how "it's relevant to a certain kind of consumer" and various self-important shit like that. Between this and L Schloss the boss being quoted in The Wall Street Journal about his Instagram captions, the Complex office is apparently full of experts.

Now, Hiroki's wife Kelsi is helping design visvim's women's collection with typical prowess, featuring sheepskin coats with handmade, leather-covered buttons and inspiration from the many flea markets the couple visits when they travel. I don't know about you, but we can't wait to see how John Mayer pulls off the new womensear.

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